The Grid | Primary Graphic Element: Color Blocks
As an extension of our visual language, enlarged croppings of the logo can be used when creating a composition.
Base Unit
Our base unit is half of the Flatiron symbol, flipped vertically. Color blocks exist within the grid, cropped according to the media. Never separate the Flatiron symbol as individual elements or use the symbol alone as a graphic element.
Base Unit
Our base unit is half of the Flatiron symbol, flipped vertically. Color blocks exist within the grid, cropped according to the media. Never separate the Flatiron symbol as individual elements or use the symbol alone as a graphic element.
The Grid | Secondary Graphic Element: Dot Pattern
As an extension of our visual language, enlarged croppings of the dot pattern can be used when creating a composition.
Base Unit
Our base unit is half of the Flatiron symbol, flipped vertically. Color blocks exist within the grid, cropped according to the media.
Base Unit
Our base unit is half of the Flatiron symbol, flipped vertically. Color blocks exist within the grid, cropped according to the media.
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