Our brand is built on values that guide our culture, visuals that guide our appearance and language that guides how we speak externally.
What follows is a set of rules that standardizes how to use visual and written elements to capture Flatiron Health's overarching identity. Together, these elements establish a coherent brand identity and give power to an intentional narrative.
These guidelines will answer the question, “How do I create collateral that accurately represents Flatiron?”
In following this set of rules, you’ll support the strength and recognition of our brand.
LogoUsage guidelines, do’s and don’ts, and usage guidelines for the Flatiron logo and products like OncoEMR®, CareSpace and Flatiron Assist™.
Voice and ToneHow Flatiron sounds in writing.
Brand IngredientsThe visual elements that establish our look and feel.
TypographyThe typefaces we use to keep our brand consistent.
ColorOur primary, secondary and tertiary colors and when to use each.
Downloadable AssetsShortcuts to download assets.
More in Brand Guidelines
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