Color

Flatiron Global Palette 

Our dynamic color palette is designed to work in tandem with our prismatic shape language. Overlapping shapes yield a color change within our graphic iconography. Together it distinguishes us and makes us recognizable.

Below is our global color palette that contains a range of swatches we use to create smaller variable palettes for compositions. Our primary brand colors are purple and blue.

Flatiron primary purple: #5051DB
Flatiron primary blue: #3882F5

Download our color palette specifications. Add our palette to your Adobe CC Library.

Palette rules

2-Color core palettes

Our 2-color core palettes are intentionally applied to collateral that is brand-forward, and or evergreen. Our core palettes consist only of Flatiron purple and blue hues.

Example palette with full color logo:
Example palette with white logo:

5-Color palettes

Collectively, Flatiron purple and blue should approximately occupy 2/3 of the composition. Other color swatches should be chosen according to the following rules:

1. A tint or shade of both Flatiron purple and blue must be incorporated
   
2. A light swatch (50-200) must be used
   
3. A dark swatch (700-950) must be used
   
4. Two swatches from the mid range (300-600) must be used
5. When using white text on a composition, white is considered the fifth color an can be incorporated into the prismatic shapes. White does NOT replace Flatiron blue or purple.

Accessibility & contrast

We have designed our color system to be WCAG AA compliant. Please refer to our palette specifications PDF to review use cases for white and black text. Always check accessibility with a contrast checker.