Primary Logo

The Flatiron logo is made up of two colored diamonds (the symbol) and custom letterforms spelling out our name (the wordmark). The symbol suggests structure and simplicity, and the wordmark is approachable. They have been thoughtfully designed to make a bold statement.

The Flatiron logotype is made from custom drawn letter forms, meaning it is not a typeface. It features all lowercase letterforms to reinforce the approachability and simplicity of our brand. The spacing between the letters was chosen for maximum effect and legibility.

Always use the provided logo files. Please do not recreate, redraw or alter the logotype in any way.

Logo Use with Color

Appropriate contrast is important for legibility across all platforms. When using the logo on color backgrounds, any of the following examples is acceptable.

Clear Space

To ensure its integrity and visibility, the logo should be kept clear of competing text, images and graphics. X is equivalent to 1⁄2 of the width of the symbol.

Minimum Size

The lockup’s height should never appear smaller than .2” when used in print. Always use the original and approved artwork without alteration.

Don’t use one color other than black on white.



Don’t outline the logo.

Don’t alter color configuration.




Don’t use the word mark only.

Avoid low contrast.




Don’t apply drop shadows.

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Secondary Logo: Vertical Lockup

For instances in which horizontal space is limited, the vertical lockup may be used. The spacing between the letters has been adjusted for maximum effect and legibility and should not be altered.

Never attempt to redraw, or recreate, the Flatiron logo in any fashion. Always use the provided logo files when using or placing the composition.

Clear Space

To ensure its integrity and visibility, the logo should be kept clear of competing text, images, and graphics. Clear space should always equal half the width of the left portion of the symbol, or X.

Minimum Size

The lockup’s height should never appear smaller than .2” when used in print. Always use the provided assets and do not alter them.

Don’t alter the
configuration.

Don’t outline
the logo.

Don’t alter the
logo colors.

Sometimes, you may need to use the logo as a digital icon or in spaces where a horizontal format won’t work. In these cases, the symbol is used alone and should always appear in color on a white background; or, in limited cases, in white on a color background.

Clear Space

To ensure its integrity and visibility, the logo should be kept clear of competing text, images and graphics. Clear space should always equal half the width of the left portion of the symbol, or X.

Minimum Size

The lockup’s height should never appear smaller than .2” when used in print. Always use the provided assets without alteration.

Don’t move the registered trademark symbol.

Don’t use alternate colorways.

Don’t separate parts of the symbol.

ONCO product logo lockups are built from the Flatiron symbol and the product name to the right. This way, they fit within the Flatiron ecosystem without relying on the Flatiron name.

Flatiron Prefix Product Logos

Flatiron product logo lockups are built from the Flatiron symbol and logotype with the product name to the right. The Flatiron product logos use a smaller symbol than seen in the standard Flatiron lockup to accommodate for certain use cases.

In all of the above, the spacing between the letters has been adjusted for maximum effect and legibility and should not be altered.

Always use the provided assets without alteration.

Don’t use alternate weights, spacing, or type tracking.

Don’t alter logo configuration.

There are two versions of team logos to maintain legibility when team names require that logos are used at different sizes. Both lockup systems are set to the right of the Flatiron symbol and are aligned to the horizontal center.

The spacing between the letters has been adjusted for maximum effect and legibility. Always use the provided assets without alteration.

Don’t use alternate weights, spacing, or type tracking.

Don’t alter logo configuration.

Flatiron Conference logos are built from the Flatiron logotype and a vertical bar separating the logotype from the conference name to the right. The conference name is set in Post Grotesk with the year, location or date ranges set beneath.

This system is designed to be scalable, should other conferences be created, while remaining consistent with the Flatiron ecosystem.

The spacing between the letters has been adjusted for maximum effect and legibility and should not be altered. Always use the provided assets without alteration.

Don’t alter logo configuration.

Don’t use alter vertical bar width, or type weights.