Flatiron logo

Primary logo: horizontal lockup

Our logo has been thoughtfully designed to make a bold statement suggesting structure, simplicity and approachability. The Flatiron logo is made up of two colored diamonds (the symbol) and custom letterforms spelling out our name (the wordmark). The symbol suggests structure and simplicity, and the wordmark is approachable. They have been thoughtfully designed to make a bold statement.

The Flatiron logotype is made from custom drawn letter forms, meaning it is not a typeface. It features all lowercase letterforms to reinforce the approachability and simplicity of our brand. The spacing between the letters was chosen for maximum effect and legibility.

Always use the provided logo files. Please do not recreate, redraw or alter the logotype in any way.

Download the Flatiron logo.

Logo use with color

Appropriate contrast is important for legibility across all platforms. When using the logo on color backgrounds, the white logo is to be used on our shades 500-900 while our color logo can be used on shades 50-100.

Clear Space

To ensure its integrity and visibility, the logo should be kept clear of competing text, images and graphics. X is equivalent to 1⁄2 of the width of the symbol.

Minimum Size

The lockup’s height should never appear smaller than .2” when used in print. Always use the original and approved artwork without alteration.

Logo Don’ts

• Don’t use one color other than black on white.
• Don’t alter color configuration.
• Avoid low contrast.
• Don’t outline the logo.
• Don’t use the word mark only.
• Don’t apply drop shadows.

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Secondary logo: vertical lockup

For instances in which horizontal space is limited, the vertical lockup may be used. The spacing between the letters has been adjusted for maximum effect and legibility and should not be altered.

Never attempt to redraw, or recreate, the Flatiron logo in any fashion. Always use the provided logo files when using or placing the composition.

Download the vertical lockup of the Flatiron logo.

Clear Space

To ensure its integrity and visibility, the logo should be kept clear of competing text, images and graphics. Clear space should always equal half the width of the left portion of the symbol, or X.

Minimum Size

The lockup’s height should never appear smaller than .2” when used in print. Always use the provided assets and do not alter them.

Logo Don’ts

• Don’t outline the logo.
• Don’t alter the logo colors.