Our brand is built on values that guide our culture, visuals that guide our appearance and language that guides how we speak externally.

What follows is a set of rules that standardizes how to use visual and written elements to capture Flatiron Health's overarching identity. Together, these elements establish a coherent brand identity and give power to an intentional narrative. These guidelines will answer the question, “How do I create collateral that accurately represents Flatiron?” In following this set of rules, you’ll support the strength and recognition of our brand.

Logo
Typography
Grid System
Color
Voice and Tone
Downloadable Assets