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Our brand is built on values that guide our culture, visuals that
guide our appearance and language that guides how we speak externally.
What follows is a set of rules that standardizes how to use visual and written elements to capture Flatiron Health's overarching identity. Together, these elements establish a coherent brand identity and give power to an intentional narrative. These guidelines will answer the question, “How do I create collateral that accurately represents Flatiron?” In following this set of rules, you’ll support the strength and recognition of our brand.
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